Warnings highlighted by plain cigarette packaging
A British study has revealed that light smokers and non-smokers pay more attention to health warnings on cigarette packs that lack branding graphics.
The revelation supports initiatives being considered by some nations to draw more attention to the warnings.
From Reuters.com:
“Repeated exposure to health warnings on cigarette packs might mean that daily smokers may be able to over-ride the automatic tendency to focus more on these (warnings) on plain packs — in other words, ignore them,” said Marcus Munafo, a professor at the University of Bristol and lead researcher on the small study, published in “Addiction.”
Australia is set to be the first country to require plain packaging on cigarettes and from 2012 cigarettes sold in the United States will be required to carry pictorial warnings.
Researchers tracked eye movements of 43 people as they looked at cigarette packs that had either branded information or plain packaging, each paired with pictorial health warnings — such as those of lungs damaged by smoking.
“In other words, if you don’t look at a health warning it won’t influence your behavior, but if you do it might,” Munafo wrote.
Tags: health warnings, pictorial warnings, smoking





